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Video claiming Dubai launched AI salon is AI generated

Fatimah Quadri
Fatimah Quadri
Reading Time: 1 min.
Screenshot of the claim; Dubai launches AI powered salon; Insert: False verdict
Screenshot of the claim; Dubai launches AI powered salon; Insert: False verdict

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A claim that Dubai has unveiled an AI robot salon that curls hair instantly has surfaced the internet.

The claim posted on X by a user @Livingtricks_ had a 10 seconds video attached to it.

In the video, a dark-skinned woman with kinky hair, described as frizzled and rough, sat as a machine resembling a steamer or stand hair dryer was automatically placed over her head, straightening her hair almost instantly, while white onlookers watched in the background.

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The post also had the caption :

Dubai just unveiled a mind-blowing AI Salon Robot that curls hair instantly — no heat damage, no touch, just pure futuristic tech
Since the video was posted on Saturday December 13, it has garnered two million views, 3,300 likes and 444 reposts.
CLAIM

Dubai launches AI-powered salon.

THE FINDINGS

Findings by The FactCheckHub show that the claim is FALSE!

Screenshot of the claim; Dubai launches AI powered salon; Insert: False verdict
Screenshot of the claim; Dubai launches AI powered salon; Insert: False verdict

A closer examination of the video, including the text on the backdrop, the appearance of the people and hands, facial expressions, and hair movement, revealed several unnatural features, strongly suggesting that the content was created using synthetic media.

Additionally, the machine shown in the video straightened the woman’s hair rather than curling it, as claimed.

When we ran the video through Hive Moderation, an AI detection tool, it showed 99.4% probability that the content was AI-generated.

Screenshot of the results from Hive Moderation
Screenshot of the results from Hive Moderation

Further checks to verify whether Dubai had launched an AI-powered salon found that similar claims were circulating across multiple social media platforms, each accompanied by different deepfake videos.

READ: AI-generated video of man constructing wooden aircraft circulates online

THE VERDICT

The claim that Dubai has launched an AI- powered salon is false; the video used to push the narrative is AI-generated.

 

Fact-checker at The FactheckHub | fquadri@icirnigeria.org |  + posts

Seasoned fact-checker and researcher Fatimah Quadri has written numerous fact-checks, explainers, and media literacy pieces for The FactCheckHub in an effort to combat information disorder. She can be reached at sunmibola_q on X or fquadri@icirnigeria.org.

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