NewsGuard tracks over 700 AI-generated online ‘news’ sites


NewsGuard Technologies Inc. has tracked 713 AI-generated news and information sites operating with little to no human oversight.

A statement from the company stated that its AI Tracking Centre made the discovery while tracking false narratives produced by artificial intelligence tools.

“From unreliable AI-generated news outlets operating with little to no human oversight, to fabricated images produced by AI image generators, the rollout of generative artificial intelligence tools has been a boon to content farms and misinformation purveyors alike.

“This AI Tracking Center is intended to highlight the ways that generative AI has been deployed to turbocharge misinformation operations and unreliable news,” part of the statement read.

It noted that the NewsGuard’s team has identified 713 Unreliable AI-Generated News and information websites, labeled “UAINS,” spanning 15 languages: Arabic, Chinese, Czech, Dutch, English, French, German, Indonesian, Italian, Korean, Portuguese, Spanish, Tagalog, Thai, and Turkish.

“These websites typically have generic names, such as iBusiness Day, Ireland Top News, and Daily Time Update, which to a consumer appear to be established news sites. This obscures that the sites operate with little to no human oversight and publish articles written largely or entirely by bots — rather than presenting traditionally created and edited journalism, with human oversight.

“The sites have churned out dozens and in some cases hundreds of generic articles, about a range of subjects including politics, technology, entertainment, and travel.

“The articles have sometimes included false claims, including about political leaders (see example below relating to the Israeli Prime Minister). Other false claims relate to celebrity death hoaxes, fabricated events, and articles presenting old events as if they just occurred.

“In many cases, the revenue model for these websites is programmatic advertising under which the ad-tech industry delivers ads without regard to the nature or quality of the website.

“As a result, top brands are unintentionally supporting these sites. Unless brands take steps to exclude untrustworthy sites, their ads will continue to appear on these types of sites, creating an economic incentive for their creation at scale,” it added.

Alongside the sites included in the Tracker, it further stated that NewsGuard analysts also identified a Chinese-government run website using AI-generated text as authority for the false claim that the U.S. operates a bioweapons lab in Kazakhstan infecting camels to endanger people in China.

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Amala is a tactical Fact-Checker, who is passionate about using Fact-checking to curb the spread of Misinformation and Disinformation which has become prevalent in the media space. She can be reached on X at muonweblessing and LinkedIn on Amala Blessing Muonwe


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